The preeminent brand in boxing since 1910, Everlast is a global leaderin the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Search Policy Search Terms. Affiliate will represent themselves on search engine results only as an "Affiliate of Everlast". Notwithstanding the foregoing, Affiliate shall not bid on any search terms that include the word "EVERLAST" or certain variations thereof for use in search engines, such as Google, Yahoo!, Microsoft, Ask, and AOL. Specifically, this policy prohibits Affiliate from bidding on the Everlast trademark, "Everlast", and any keyword string or variations of the Everlast trademark (collectively "Everlast Mark") that includes this term. For clarity, Everlast Marks are defined to include, but not limited to: Everlast trademark, "Everlast", and any keyword string that includes this term. For example, "Everlast boxing gloves", "Everlast boxing gear", etc.; and Variations of Everlast trademark: for example "Everlast.com", "www.Everlast.com", "Greatness Is Within", "Choice of Champions", etc. Domain Domain Name. Affiliate shall not use the Everlast domain name or display URL (i.e., www.Everlast.com). Specially, this policy prohibits Affiliates from using variations of the Everlast domain name or display URL without the consent of Everlast (i.e., www.Everlast-deals.com). Creat