Rainbow Light was founded in 1981 in beautiful Santa Cruz, California by a team of individuals with a shared passion for providing healthy nutritional supplements grounded in the power of nature. The Rainbow Light name ties back to the first product we offered—spirulina. In the early days, during nutritional content testing procedures, our researchers discovered that spirulina refracted all the colors of the rainbow under a light spectrophotometer. These rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature, viewed through the lens of science, our brand name was born. Today, spirulina forms part of the food base in every one of our multivitamin products, along with a customized blend of nutrients and targeted superfoods specific to each formula. We do not allow trademark bidding. We do allow direct linking. We do allow downloadable software partners to join our program. We do allow incentivized partners to join our program. We do allow email marketing campaigns. All partners must be Can-SPAM compliant and contact us prior to running these for suppression lists. Any partner that doesn't reach out first is considered to be in violation of our terms and conditions.